Fellows Course: Building and Marketing a Vein Practice

Dedicating Specific Days to Vein Patients

Panelists recommended separating vein patients from arterial or general vascular caseloads, setting aside a specific day or half day for vein procedures and new patient visits so staff can focus and the physician avoids being paged between unrelated cases.

Outreach to Referring Physicians and Podiatrists

Building a practice requires educating referring providers, especially podiatrists who already examine feet and ankles, along with talks to primary care groups, local advertising, word of mouth from treated patients and colleagues, and community wound care involvement.

Using Industry Relationships and Mentorship

Panelists encouraged leaning on industry partners for education, product training, and networking dinners that help build a referral base, while noting the AVF offers an extensive mentorship program fellows can use when starting their own practice.

Public Vein Screenings and a Self-Diagnosed Disease

Since vein disease is incurable and largely self diagnosed, public screenings asking about visible or bulging veins, prior blood clots, or leg heaviness, without ultrasound, yielded roughly 62 percent true venous disease and bypassed slower physician referral pathways.